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THE ROLE OF INFORMATION, EDUCATIONAND COMMUNICATION (IEC) IN SUSTAINABLE SOLID WASTE MANAGEMENT 

Abstract

Abstract: For a long time, we have lived indenial as far as solid waste management is concerned. It suffered from thesyndrome “Out of sight, out of mind” and we thought that waste was “justwaste”. Today, we recognize the fact that waste is not just waste but aresource. We recognize that waste is “our problem” as its effects pollute ourgroundwater and the air we breathe and cause various vector diseases. We also recognizethat not just authorities but all stakeholders including common citizens have arole to play in waste management. 

TheSwachh Bharat Mission (SBM) that is currently underway is the biggest programglobally that is trying to bring an attitudinal or mindset shift in people. Therole of Information, Education and Communication (IEC) in bringing atransformational shift in attitudes of people cannot be denied.  Citizens need to understand the waste basics,the role of various stakeholders as well as have knowledge of waste solutionsin composting and recycling to be able to feel empowered and inspired to makethe qualitative shift.  Education andinformation brings about empowerment. The right communication strategy is thecritical key. This can happen through TV commercials, inspirational radiojingles, waste books, portals, trainings and awareness workshops, painting andmusic competitions. The role of school children, youth and waste champions iscritical.  Waste management needn’t belooked at as a burden, but as a responsible thing to do. Waste champions needto be rewarded for championing the cause. Finally, a holistic IES strategy thatencompasses all stakeholders to act responsibly holds the key.

Keywords:Swachh BharatMission, Municipal Solid Waste, Composting, Recycling, Urban Local Bodies

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Computer Science ,Electronics, Electrical  Engineering Information Technology, Civil, Computer Science and Engineering , Mechanical, Mechanical-Sandwich Petroleum, Production Instrumentation & Control, Automobile ,Chemical, Electronics Instrumentation& Control, Electronics & Telecommunication  Submit paper at oaijse@gmail.com

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Organized  National Conference on SUSTAINABLE SOLID WASTE MANAGEMENT (SSWM)

@AMITY SCHOOL OF ENGINEERING & TECHNOLOGY

Department of Civil Engineering, Amity University Haryana,




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