Abstract

Abstract: Television advertising is one of the most effective means to interact with target audience. Audio-video feature of this source makes the advertisements more under stable. Generally, there are different products targeting children shown through television advertisements. This paper presents the results of a study designed to test the parents’ perception regarding those factors which influence the understanding and remembering level of children with respect to their demographic characteristics. The primary data have been collected from 200 parents of Rewari district. Structured questionnaire has been framed contained six statements which have been asked to parents. Purposive sampling used for the study whereas chi square test used for analysis of collected data. Frequently repetition of TV advertisements has been considered most effective factor to understand and remember the content of TV advertisements.Keywords: Television Advertising, Children, Understanding & Remembering level, Parent’s Perception.