Abstract

Abstract: Majority of India’s population is dependent on the agriculture. Most of the economies of the world are developing the concept of agritourism. Due to the emergence of this new concept, the researcher is endeavored to carry out the present study. The study is limited to the state of Punjab. Firstly the researcher has tried to clear the meaning of agritourism. As there are many disagreements in the past research studies. The aim of the study is to study the demographic features of the farmers and also to identify the underlying factors important for the future growth of agritourism in Punjab. The study concludes that there are four underlying dimensions associated with agritourism development in Punjab viz. (1) Additional Source of Income (2) Market-driven forces (3) Family support and (4) Personal Goals. It is recommended in the present study that the farmers should focus on the promotion of agritourism for the personal growth as well as the development of the society. Keywords: Agritourism, farmers and Punjab