Abstract

ABSTRACT: It’s widely accepted that to understand customer is an enigma. Hence every service providers attract different customergroups. This customer group’s level of satisfaction will also differ. It’s normally observed that satisfied customer use to avail therepetitive services from the same seller or service provider. But other way around, there are also some customers, despite satisfactionfrom the existing service providers, they defect. It’s fact that 100 % customer retention is not possible practically though seller tryto retain the customers. This has an implication on the service provider’s income, profitability and growth.The paper highlights theissues and strategies which construct or destruct the buyer-seller relationship with especially reference to the Barber’s services.Onthe basis of various situations which barber come across customer, that has been explained with refernce to the different situationsto which barber get exposed to.Keywords: Buyer-Seller Relationship, Service Quality, Trust, Customer Defection, Relationship Strategies.